Kellstadt Lecture

"Who Knows More Online: Parents or their Children? Exploring the Role of Parents in their Children’s Online Privacy Behaviors"

Friday, May 2, 2025 - 11:00 a.m. - 12:00 p.m.

Alumni Memorial Union Room 227

Light Breakfast in the back of AMU 227. Lunch to follow in the Lunda Room.

Free Registration - sign up below

Richard Netemeyer, Ralph A. Beeton Professor of Free Enterprise at the University of Virginia and Kristen Walker, Professor of Marketing at California State University - Northridge, will deliver the 2025 Kellstadt Lecture.

Children and adolescents are more vulnerable online today, with increases in mental health, addiction, eating disorders, bullying, deep fakes, and suicidal events. Parents can play an important role in their children’s online privacy knowledge, safety decisions and behaviors. But the reality is that most children and parents are passive about online privacy protection efforts and do not fully comprehend how personal information is collected, stored, or exchanged. So, Professors Netemeyer and Walker, two knowledgeable scholars on children’s online privacy, will discuss what parental factors might lead to more positive or negative child behaviors online.

For more information, please contact Dr. Craig Andrews, Professor and Kellstadt Chair in Marketing, Marquette University: craig.andrews@marquette.edu

Sign up to attend:

Recent Kellstadt Lectures:

2024 - Beth Vallen and Jeremy Kees of Villanova University, “Fighting Infodemics: Warning Labels and Antidotes to Mis- and Disinformation”

2023 - Martin Mende and Maura Scott of Florida State University, "The effects of service robots on consumer experiences"

2021 - Dona Fraser, Senior Vice President, Privacy Initiatives and Director, Children’s Advertising Review Unit, BBB National Programs. Children's Privacy: A Year of Meaningful Change

2020 - Timothy Wu, Julius Silver Professor of Law, Science and Technology at Columbia Law School, “The Techlash: How the Platforms Gained Power and How They May Lose It”

2019 - Michelle Morris, Vice President, Global Marketing Solutions, Facebook "Innovating for Good in Changing Times"

2018 - Dr. Cait Lamberton, Ben Fryrear Chair in Marketing, University of Pittsburgh, "Tiny Levers, Better Lives? The Potential and Limits of Technology-Enabled Nudging”

2017 - Paul DePodesta, Chief Strategy Officer, Cleveland Browns, “The MONEYBALL Story: An Afternoon with Paul DePodesta”