Joseph Wall
Joseph WallMarquette University

O'Brien Hall, 315H

MilwaukeeWI53201United States of America(414) 288-7245
Curriculum Vitae

Donald F. Flynn and Beverly L. Flynn Chair of Accounting Ethics and Applied Innovation

Associate Professor of Accounting

Dr. Joseph Wall is an interdisciplinary scholar, applied innovator, and former quantitative analyst on Wall Street whose work combines artificial intelligence, innovation, valuation, ethics, and systems design. He develops educational and organizational frameworks that help people create, evaluate, and communicate complex solutions with clarity, technical accuracy, and ethical responsibility. His work supports universities, business and advisory organizations, and industry leaders as they build AI-enabled systems that deliver long-term value and improve human decision-making.

As the Flynn Chair, Dr. Wall leads efforts that integrate automation, large language models, applied valuation, and human-machine collaboration across undergraduate, graduate, and executive education. At Marquette, he has helped build a replicable program model that combines applied learning, interdisciplinary collaboration, service, and professional certification. This model continues to influence multiple majors, concentrations, and innovation projects throughout the College of Business.

His teaching and program development have expanded AI applications in accounting, finance, valuation, analytics, and decision-focused coursework. He has helped launch applied AI initiatives, mentored students in building intelligent systems, and contributed to broader discussions about responsible AI in accounting, finance, and business education. His graduates now work in major financial, accounting, consulting, and technology firms, where they support AI, automation, analytics, workflow transformation, and strategic innovation.

Dr. Wall’s research examines AI governance, valuation, fraud analytics, decision systems, and the ethical dimensions of human-machine interaction. His work has been published in journals such as the Journal of Business Ethics, Journal of Real Estate Research, Journal of Forensic Accounting Research, and Research on Professional Responsibility and Ethics in Accounting. He also works with student collaborators on NASA- and ESA-related research examining financial and technical challenges related to human productivity and mission planning in space environments.

In practice, Dr. Wall collaborates with industry organizations on applied AI curriculum development, governance frameworks for intelligent systems, and adaptive learning environments for workforce upskilling. He speaks nationally on AI ethics, automation, valuation systems, data privacy, and the long-term transformation of business, financial, and accounting work. His applied teaching and consulting have supported professionals and organizations seeking more transparent, practical, and ethically grounded approaches to designing intelligent systems.

He is also the founder of Praximae, an adaptive microlearning and AI education platform.

Education

  • Ph.D., Case Western Reserve University (2015)
  • M.B.A., Marquette University (2006)
  • B.S., Purdue University (1993)

Professional Interests

  • Applied AI and automation
  • AI ethics, governance, and transparency
  • Valuation and decision systems
  • Fraud analytics and forensic accounting
  • Human–machine collaboration
  • Space productivity and mission optimization

Recent Peer-Reviewed Research

Guiter, S. and Wall, J. (2025). Thinking Outside the (Space) Box: Researching Vibration, Microgravity, Auditory, Visual, and Olfactory Factors for Optimal Productivity. International Conference on Environmental Systems (ICES).

Scheetz, A., Wall, J., & Wilson, A. (2025). In the Money: How Stock Option Vesting Period Works with Strike Price to Influence Whistleblowing. Research on Professional Responsibility and Ethics in Accounting.

Full publication list available on CV or Google Scholar.
Google Scholar: https://scholar.google.com/citations?user=76S-l2oAAAAJ&hl=en

Recent Work

  • Faculty partner on student-led applied research connected to NASA and the European Space Agency, examining intelligent information systems, lifecycle cost and value modeling, and how environmental conditions affect human productivity and mission design.
  • Architect of applied AI upskilling modules for business and advisory contexts, with emphasis on workflow automation, agent-based process design, pricing strategy, and client communication.
  • Active collaborator with industry partners on valuation frameworks for AI systems, transparency portfolios, and human-machine decision models
  • Developer of transparent AI pedagogy models used in Financial Statement Analysis and applied AI courses

Personal Interests

  • Interdisciplinary systems design
  • Educational effectiveness and applied innovation
  • Quantum computing
  • Hiking and international travel with family
  • Works of literature written before 1900